Google reviews aren’t just part of the Best of Mile High awards process — they’re one of the most powerful tools a local business can have.

⭐ Customers Rely on Reviews

According to BrightLocal’s Local Consumer Review Survey, about 81% of consumers use Google reviews to evaluate local businesses before making a decision.

🧠 Reviews Build Trust

Positive reviews act as social proof. When potential customers see consistent, recent feedback, they’re more likely to trust your business and choose you over competitors.

📈 Reviews Improve Visibility

Google considers review quantity, quality, and recency when ranking local businesses in search results and on Google Maps. More strong reviews can mean more visibility.

📊 Reviews Influence Decisions

Studies consistently show that online reviews heavily influence where customers spend their money — especially for local services.

🛠 Reviews Offer Valuable Feedback

Beyond marketing, reviews provide insight into what you’re doing well and where you can improve, helping strengthen your business long-term.

👉 Bottom Line

A strong Google review presence helps attract new customers, improves visibility, builds trust, and supports long-term growth — whether or not awards are involved.